Our Story Begins with Love...and Coffee

Just Love Coffee isn’t your typical coffee company. Sure, we hand-roast specialty coffees (really good specialty coffees)—but our purpose is bigger than the brew. From the beginning, our mission has been simple: use coffee as a catalyst for love.

We support families growing through adoption. We back nonprofits making a difference. We connect communities through every cup.

How It Started

A Business That Was Never Just Business

Founded in 2009 by Rob Webb, an adoptive father and entrepreneur, who realized just how costly and overwhelming the adoption journey could be.

Rob kept wondering: What if there was a business that helped families like mine?

So Rob started roasting coffee—not just for the love of the craft, but to build something uniquely special. He didn’t have a storefront. Just a 800-square-foot space, a small roaster, and a big idea—turn coffee into a something that didn't just taste good but did good.

So he launched a website, started roasting, and told his story.

People showed up.

And so, Just Love Coffee Roasters was born from a simple but powerful idea: coffee can indeed be a catalyst for good. We’re a specialty coffee company that hand-roasts ethically sourced beans and uses our business to support causes that matter—from adoption to veterans, cancer research, and community programs.

That small-batch hobby turned into a mission-driven business, and eventually, a national brand.

Collage of images including people, a bag labeled 'Just Love Africa', and an office setting.

Why Coffee?

Because coffee brings people together. It slows the day down. It invites conversation. It creates a moment—and we believe those moments can create real change.

What Makes Our Coffee Different

We roast with purpose. Every batch is carefully crafted in small lots by our roast master and team to carefully bring out the naturally delicious flavors of each coffee. We source beans with integrity and relationships with the intent of tying every product we sell to something meaningful.

We’ve also been recognized as a finalist for Roaster of the Year in 2014, 2015, and 2017. But what matters most to us is what each cup can do for someone else.

What We Believe

We believe business can be about more than transactions. It can be about people.

That’s why we built this company on three core values:

  • Be Genuine: Stay real. Stay rooted in why we started.
  • Be Excellent: Take pride in the craft. Source with care. Roast with intention.
  • Be a Catalyst for Love: Use every resource, every interaction, every product to lift someone up.

We don’t give back because it’s a trend. We do it because it’s who we are.

Why It Matters to You

You’re not just buying coffee. You’re supporting a bigger mission. When you shop with us—online or in one of our cafes—you’re helping make a real impact in the lives of others.

You get great coffee and others get hope.

You're Part of the Mission

Whether you’re here for one bag or a subscription, we’re grateful to share this purpose with you. Let’s brew something good together.

We're Glad You're Here

You don’t have to be a coffee expert to be part of the Just Love story. You just have to have a love for amazing coffee and believe in something bigger than yourself.

So grab a mug, pull up a chair, and help us brew something meaningful.